Danielle Floyd
White Good & Co.
Tel: 717.278.0515
Fax: 717.396.9483
EM:dfloyd@whitegood.com
Contact: Jennifer Brough
White Good & Co. Advertising
Tel: 717.587.4914
Fax: 717.396.9483
EM: jbrough@whitegood.com

FOR IMMEDIATE RELEASE

“Packaging” May Not Be Everything, But It Is That Special Something
-ROHL’s Authorized Showroom Program-

Atlanta, GA. – As a purveyor of authentic, luxurious kitchen and bath products, ROHL knows packaging may not be everything, but it is that special something.  ROHL Authorized Showrooms essentially wrap up ROHL and deliver a special, personal shopping experience to remember.  Each showroom must emulate the brand and demonstrate superior expertise and dedication to product, product knowledge and presentation.  It’s all part of the ROHL promise: to provide authentic, innovative products with uncompromising performance, unparalleled beauty and unmatched customer service at every price point.          

Products and Displays:
Each showroom offers an extensive portfolio of luxurious kitchen and bath products in Traditional, Trans-Modern and Modern styles set off by rich wood displays bearing the ROHL name.  Each must carry a minimum of 18 ROHL Collections for kitchen and bath which include Kitchen Pull-Out Faucets, Integrated Faucet Filtration Solutions, Sinks and Fixtures, Shower Systems and Accessories with the unique finishes and detailing that distinguish ROHL’s products.

Brand Commitment:
ROHL defines its market presence with consistent, smart and aggressive multi-million dollar marketing communications programs that build and differentiate the brand.  The advertising and public relations programs targeting publications like Architectural Digest, Traditional Home and Veranda, drive consumers, referrals and leads through the door while company representation in trade publications and associations like ASID and NKBA reinforce ROHL’s leadership in the industry. 

Product Knowledge and Training Support:
Every year ROHL trains showroom associates from across the country during an intensive three-day program at company headquarters in California.  Hosted by the ROHL marketing department and supported by the customer service department, deemed the best in the industry by the Decorative Plumbing and Hardware Association in 2007, associates get the training they need to keep designers, contractors and end users informed and satisfied. 

Product and sales support is a hallmark of the ROHL Authorized Showroom Program.  The multi-million dollar daily inventory of products for on-demand shipping; selective ROHL product distribution in the U.S.; the introduction of authentic, innovative new products with value annually; and exciting sales associate incentive programs and promotional support are all especially important in today’s challenging market. 

ROHL LLC purveys high-end, luxury faucets, sinks and fixtures for America’s finest homes, resorts and hospitality projects.  Headquartered in Irvine, California, ROHL has helped thoughtful homeowners and designers create personal expressions of authentic product for over 25 years.  Anchored in traditional family values, trust, integrity and innovation, the Rohl leadership possesses a dynamic entrepreneurial spirit that extends through the organization.  ROHL’s strength comes from a synergy of family and friendship in partnership with suppliers and customers.  From Traditional to Trans-Modern to Modern, the ROHL line includes a wide range of top-quality faucets, fixtures, shower components and accessories.  Sourced from Western Europe, New Zealand and North America, each is crafted to ROHL’s rigid specifications and is uniquely tailored for each residential or commercial project.

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