Danielle Floyd
White Good & Co.
Tel: 717.278.0515
Fax: 717.396.9483
EM:dfloyd@whitegood.com
Contact: Jennifer Brough
White Good & Co. Advertising
Tel: 717.587.4914
Fax: 717.396.9483
EM: jbrough@whitegood.com

FOR IMMEDIATE RELEASE

Authenticity Defines Luxury

Irvine, CA - When you find just the right thing, whether it’s a wonderful handmade shawl from Northern Ireland or a delightful watercolor still wet from the artist’s last stroke, something magical happens. These are the items that become life’s little treasures. At ROHL this same sensibility falls over those who experience their very special kitchen and bath fixtures, faucets and sinks. Over 20 years ago Ken Rohl discovered that he could change the status quo in the fairly mundane world of kitchen faucets. “Interestingly, I think that’s when the magic happened for me. I broke a few rules and inspired some new thinking. It empowered me and, ultimately my company, to offer a new approach to ‘managing water’,” states Ken Rohl.

The ‘real’ thing is what everyone strives for, although it is true that ‘imitation is the sincerest form of flattery’, ROHL promises to bring authentic products to the faucet, fixture and sink arena. Old world craftsmanship melds with modern luxury with an air of authentic sophistication, something which ROHL’s competitors try to relay as well as ROHL does. The ‘real’ things would include handmade fireclay sinks, gorgeous European Country, Edwardian and Georgian inspired classic shower systems, fixtures and faucets, from contemporary to traditional designs, in a myriad of finishes.

Another tribute to the ROHL authenticity credo is the company’s strong belief in the tradition of family values, trust, integrity and innovation. Using its products to create unique, posh spaces, ROHL’s mission and its actions are guided by a single mantra: “Authenticity defines Luxury.” ROHL is extremely discriminating regarding the companies with which they choose to partner and represent, preferring original ‘old world’ manufacturers over commercial factories to ensure the quality and craftsmanship they demand. Their unique blend of hand-picked kitchen and bath products from around the world bring elegance, style and luxury into the home. Often crafted in family facilities according to family traditions, these products are the envy of industry competitors. Some products ROHL discovers are created in specific regions known for making that particular product or using a particular material indigenous to that part of the world. It is only authentically designed and crafted product that warrants the ROHL affiliation. ROHL products, like that wonderful handmade shawl, are honest. They are the products others imitate. The skills used to make them are passed down through generations. Mostly all have a unique story and a provenance associated with their particular craft.

The ROHL Country Collection for kitchen and bath is created and manufactured entirely in Italy in the Piedmonte region, originally known for its granite deposits and now recognized for its bronze casting industry. Designer Bruno Nicolazzi and other notable craftsmen bring rustic Italian charm and grace to the collection created exclusively for ROHL. Meticulous quality standards and classic rustic design expressions are what the ROHL Country Collection has come to represent. State-of-the-art manufacturing meets traditional aesthetics.

Another fine example of weaving the thread of authenticity into ROHL products is the ROHL Perrin & Rowe Collection. Taking inspiration from both the Edwardian and Georgian Eras in Great Britain, they have managed to portray distinguished, classic designs of the Gilded Age into amazingly functional and traditional fashion statements for the kitchen and bath. There actually is a Mr. Perrin and a Mr. Rowe; they are a family owned business that incorporates a few generations from each on both sides, and that prides themselves in craftsmanship and values quality for those who make the investment in their products to create elegant spaces in their homes.

A perfect example of scouring the globe for companies that have similar values as ROHL and its ability to bring the fine original products to the market is the partnership ROHL has forged with Shaws of England. Another family run company, much like ROHL, they produce gorgeously hand-crafted fireclay sinks in a region steeped in tradition, the beautiful lake district of Northern England. Its Shaws Original fireclay sinks have been hand poured and shaped in Darwen, England since 1897. Each artisan stamps the sinks he creates making each product one-of-a-kind. Combining durability with luxury, the Shaws Original fireclay sink presents the consumer with a piece of authentic English craftsmanship and sophistication. Genuine fireclay is a natural material that will never rust because it is made using an unusual technique of firing in extremely hot temperatures. These temperatures actually cause the glaze to fuse with the clay, providing an exceptionally strong, hard surface, that won’t chip, stain, scratch or ding. The ROHL Shaws Collection fireclay sinks are a prime example of the kind of integrity, history and provenance that are exemplified in truly authentic and luxurious products.

In the quaint village of Alzo in Northern Italy, ROHL produces its Cisal Collection using the most advanced technology in the tradition of Italian innovation. Almost every faucet in the collection designed by Raffaella Vecchi pays tribute to its heritage with escutcheon rings resembling the church bells once produced in the region. In charming rustic Italian style, these kitchen and bath faucets are some of the finest in the world. Their distinction and timeless character conjure memories of a simpler era.

These are just a few prime examples of the way ROHL presents authenticity as the new luxury in the market today. There are many more products that represent ROHL’s integrity to give the consumer the truest product available. ROHL works with individuals that share their ideals and values of a company that considers everyone that works with them, including Sales Representatives, showrooms and manufacturers as ‘extended family’. “As we evolve, my sons, Lou, Mark and Greg, and I are committed to continuing the legacy begun so many years ago,” states Ken Rohl. “That is to offer very special, unusual accoutrements for the kitchen and bath to be cherished by discriminating homeowners and designers wanting to create spaces that are authentically luxurious, backed by all those who value high quality and stand behind the products they create.” Authenticity defines luxury is the underlying theme of all ROHL Collections and it is inspiring other companies to create products that try to rival these ‘best of the best’.

ROHL, presenters of high-end, luxury faucets, sinks and fixtures for America’s finest homes, resorts and hospitality projects, headquartered in Irvine, California, has helped thoughtful homeowners and designers create personal expressions of authentic luxury for over 20 years. Anchored in traditional family values, trust, integrity and innovation, the Rohl leadership possesses a dynamic entrepreneurial spirit that extends through the organization. ROHL’s strength comes from a synergy of family and friendship in partnership with suppliers and customers. From traditional to modern, the ROHL line includes a wide range of top-quality faucets, fixtures, shower components and accessories. Sourced from Western Europe, New Zealand and North America, each is crafted to ROHL’s rigid specifications and is uniquely tailored for the American home, hotel or resort.

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