Danielle Floyd
White Good & Co.
Tel: 717.278.0515
Fax: 717.396.9483
Contact: Jennifer Brough
White Good & Co. Advertising
Tel: 717.587.4914
Fax: 717.396.9483
EM: jbrough@whitegood.com


- Toney Traditional…A ROHL Trend, and Industry Standard -

Irvine, CA – ROHL LLC presenters of high-end, luxury faucets, fixtures and sinks has become an industry trend-setter…taking a cue from a bit of old school heritage with a twist of rejuvenated style. The idea of ‘Toney Traditional’ design has taken hold of the fashion and home decorating industries in the last few seasons and is quickly becoming a standard in elementary style.

Specifically, Perrin & RoweŽ, a collection exclusive to ROHL is a prime example of the ‘Toney Traditional’ trend we have been noticing. Think of a prep school ring, your uncle’s Rolex, your grandmother’s passed-down silver and china, beautifully monogrammed towels, and that classic blue and white pinstriped shirt that was Dad’s favorite. Now intertwine those elements of style with updated color schemes, tweaks on patterns, and subtle nuances of modernization and you have the ‘Toney Traditional’ look. Rich Ralph Lauren cashmere sweaters, colorful Lily Pulitzer dresses, and basic Gucci loafers….all classic fashion statements that have recently been updated for today’s savvy consumers.

The same aesthetic can be applied to the carefully crafted kitchen and bathroom sinks and fixtures that are reminiscent of old-world artisans, but are stylish and sophisticated enough to work perfectly both in traditional or contemporary homes today. Perrin & RoweŽ exemplifies the idea that ‘Toney Traditional’ fills a niche in the kitchen and bath market…it is luxurious and decadent, but steeped in tradition.

Taking their inspiration from Edwardian-era England, Perrin & RoweŽ utilizes quality and taste, with updated influences to appeal to a wide range of modern needs. Again, that is what the entire concept of ‘Toney Traditional’ is about, quality in products that you know, repositioned in a new light. Why not learn something from history…take from the masters. Perrin & RoweŽ meticulously crafts thermostatic shower valves from only superior raw materials, mostly solid brass bars. The materials are meticulously machined, instead of cast, so they may provide the ultimate performance. All Perrin & RoweŽ fittings are individually styled and crafted and once the components are complete, specially trained assembly teams hand select and build every piece of Perrin & RoweŽ brassware. Expert work teams fuse together decade old craftsmanship with state-of-the-art technology to guarantee cutting-edge innovations available for use in the world’s most lavish hotels, resorts, spas, offices, and homes.

What’s old is new…and what’s new is never dull… ‘Toney Traditional’ style is here to stay and we just can’t get enough of it.

ROHL LLC presenters of high-end, luxury faucets, sinks and fixtures for America’s finest homes, resorts and hospitality projects, headquartered in Irvine, California has helped thoughtful homeowners and designers create personal expressions of authentic luxury for over 20 years.

Anchored in traditional family values, trust, integrity and innovation the Rohl leadership possesses a dynamic entrepreneurial spirit that extends through the organization. ROHL’s strength comes from a synergy of family and friendship in partnership with suppliers and customers. From traditional to modern, the ROHL line includes a wide range of top-quality faucets, fixtures, shower components and accessories. Sourced from Western Europe, New Zealand and North America, each is crafted to ROHL’s rigid specifications and is uniquely tailored for the American home, hotel or resort.